Adidas Deerupt

ADIDAS DEERUPT

Interactive sound installation

INPUT

Transforming sounds with a unique and personal gesture, “touch” the sound,  modulate the sounds through different actions and interactions.

INSTALLATION

A 6 x 6 metres structure with an interactive grid that can be played as a tactile instrument, developed for the worldwide launch of Adidas Deerupt sneakers.

The grid, made of rope, and embedded on the main structure, can be pushed, pulled and manipulated by the audience, activating dynamic-sensitive real time instruments.

As the interaction goes, a music track composed by the Italian producer Charlie Charles is revealed, allowing the audience to play in tune (an on time) with the instrumental piece.

The installation can be played by one or more people, creating a wide combination of sonic content, musical or percussive.

As the interaction stops, the music track leaves space for a minimalistic soundscape.

TECHNICAL NOTES

A series of digital synthesisers, samplers and effects were designed exclusively for the installation using Ableton Live 10

The interaction system and software was programmed/designed on Cycling 74’s Max/Msp.

Sound system: Stereo.

Credits

ADIDAS DEERUPT: THE ARCH OF MILAN

Client: Adidas

Agency/Concept: Gound Control

Project and sound design: Painé Cuadrelli

Interaction design and programming: Mattia Trabucchi

Music: Charlie Charles

Location: Colonne di San Lorenzo, Milano, March 22-25 2018

Sound Tag