{"id":116,"date":"2018-04-05T17:47:23","date_gmt":"2018-04-05T17:47:23","guid":{"rendered":"https:\/\/www.painecuadrelli.com\/now\/?p=116"},"modified":"2019-01-14T10:34:00","modified_gmt":"2019-01-14T10:34:00","slug":"adidas-deerupt","status":"publish","type":"post","link":"https:\/\/www.painecuadrelli.com\/now\/2018\/04\/05\/adidas-deerupt\/","title":{"rendered":"Adidas Deerupt"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-6-1024x1024.jpg\" class=\"alignleft size-large wp-image-119\" width=\"840\" height=\"840\" alt=\"\" srcset=\"https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-6-1024x1024.jpg 1024w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-6-150x150.jpg 150w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-6-300x300.jpg 300w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-6-768x768.jpg 768w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-6-1200x1200.jpg 1200w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/p>\n<p>ADIDAS DEERUPT<\/p>\n<p>Interactive sound installation<\/p>\n<p>INPUT<\/p>\n<p>Transforming sounds with a unique and personal gesture, \u201ctouch\u201d the sound,<span class=\"Apple-converted-space\">&nbsp; <\/span>modulate the sounds through different actions and interactions.<\/p>\n<p>INSTALLATION<\/p>\n<p>A 6 x 6 metres structure with an interactive grid that can be played as a tactile instrument, developed for the worldwide launch of Adidas Deerupt sneakers.<\/p>\n<p>The grid, made of rope, and embedded on the main structure, can be pushed, pulled and manipulated by the audience, activating dynamic-sensitive real time instruments.<\/p>\n<p>As the interaction goes, a music track composed by the Italian producer Charlie Charles is revealed, allowing the audience to play in tune (an on time) with the instrumental piece.<\/p>\n<p>The installation can be played by one or more people, creating a wide combination of sonic content, musical or percussive.<\/p>\n<p>As the interaction stops, the music track leaves space for a minimalistic soundscape.<\/p>\n<div id='gallery-1' class='gallery galleryid-116 gallery-columns-1 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-13-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-13-1024x683.jpg 1024w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-13-300x200.jpg 300w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-13-768x512.jpg 768w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-13-1200x800.jpg 1200w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-13.jpg 1500w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-12-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-12-1024x683.jpg 1024w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-12-300x200.jpg 300w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-12-768x512.jpg 768w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-12-1200x800.jpg 1200w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-12.jpg 1500w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-8-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-8-1024x683.jpg 1024w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-8-300x200.jpg 300w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-8-768x512.jpg 768w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-8-1200x800.jpg 1200w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-8.jpg 1500w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-9-1-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-9-1-1024x683.jpg 1024w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-9-1-300x200.jpg 300w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-9-1-768x512.jpg 768w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-9-1-1200x800.jpg 1200w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-9-1.jpg 1500w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-10-1-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-10-1-1024x683.jpg 1024w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-10-1-300x200.jpg 300w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-10-1-768x512.jpg 768w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-10-1-1200x800.jpg 1200w, https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-10-1.jpg 1500w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>TECHNICAL NOTES<\/p>\n<p>A series of digital synthesisers, samplers and effects were designed exclusively for the installation using <a href=\"https:\/\/www.ableton.com\">Ableton Live 10<\/a><\/p>\n<p>The interaction system and software was programmed\/designed on Cycling 74\u2019s <a href=\"https:\/\/cycling74.com\/products\/max\/\">Max\/Msp.<\/a><\/p>\n<p>Sound system: Stereo.<\/p>\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"Playing with Adidas Deerupt - Interactive Installation\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/17gOUy_Lmgk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"Playing with Adidas Deerupt - Interactive Installation (synth)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/iQmIsEi5fBk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Credits<\/p>\n<p>ADIDAS DEERUPT: THE ARCH OF MILAN<\/p>\n<p>Client: Adidas<\/p>\n<p>Agency\/Concept: <a href=\"https:\/\/www.groundcontrol-milano.com\">Gound Control<\/a><\/p>\n<p>Project and sound design: Pain\u00e9 Cuadrelli<\/p>\n<p>Interaction design and programming: <a href=\"http:\/\/www.mattafunk.com\">Mattia Trabucchi<\/a><\/p>\n<p>Music: Charlie Charles<\/p>\n<p>Location: Colonne di San Lorenzo, Milano, March 22-25 2018<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ADIDAS DEERUPT Interactive sound installation INPUT Transforming sounds with a unique and personal gesture, \u201ctouch\u201d the sound,&nbsp; modulate the sounds [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":125,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3,2],"tags":[33,35,31,32,8,34,36,6],"class_list":["post-116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-installations","category-news","tag-33","tag-ableton","tag-adidas","tag-deerupt","tag-interactive","tag-mattia-trabucchi","tag-max-msp","tag-sound-installation"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.painecuadrelli.com\/now\/wp-content\/uploads\/2018\/04\/Deerupt-web-selezione-8.jpg","_links":{"self":[{"href":"https:\/\/www.painecuadrelli.com\/now\/wp-json\/wp\/v2\/posts\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.painecuadrelli.com\/now\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.painecuadrelli.com\/now\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.painecuadrelli.com\/now\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.painecuadrelli.com\/now\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":5,"href":"https:\/\/www.painecuadrelli.com\/now\/wp-json\/wp\/v2\/posts\/116\/revisions"}],"predecessor-version":[{"id":172,"href":"https:\/\/www.painecuadrelli.com\/now\/wp-json\/wp\/v2\/posts\/116\/revisions\/172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.painecuadrelli.com\/now\/wp-json\/wp\/v2\/media\/125"}],"wp:attachment":[{"href":"https:\/\/www.painecuadrelli.com\/now\/wp-json\/wp\/v2\/media?parent=116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.painecuadrelli.com\/now\/wp-json\/wp\/v2\/categories?post=116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.painecuadrelli.com\/now\/wp-json\/wp\/v2\/tags?post=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}